Google Ads For Dentists (2024) – Best Dental Practises for Running PPC Campaign

google ads campaign for dentists

In online marketing world, Google ads have been a top performer for many service industries to bring new clients. Features like people searching in your area for

Services near me, or even a doctor near me or Dental doctor near me on Google search or Google map has also proven this fact that whenever someone needs a specific thing, they directly either type that on Google search or Google map specially when they are in dire need of Emergency.

Yes, there are also some sectors where people to try search for those terms on Youtube or Facebook but in most cases, they are not in dire need of Emergency.

For instance, if it’s a toothache pain, I want to get it relieved as soon as possible so i need to visit some dentist for this, So i will directly type this on Google search or Google maps that I want a Dentist near me or a Doctor who can solve my toothache right now.

But then there are scenarios which you can type on Youtube or facebook or even on Google sometimes and they are

Teeth whitening or Teeth cleaning service or Polishing or Teeth Scaling. Yes, you want to get it done but it can be delayed or you are not in Emergency.

As again, I always emphasis on focusing the intent of the user.

Let’s discuss more in this article, on How you can make a Winning Campaign for Dental Services

PPC Google Ads Winning Campaign for Dentist in 2024

Understand Your Competitors

Understanding your competitors is a crucial component of any successful Google Ads campaign, especially for dental services. By analyzing your competitors, you can gain valuable insights into their strategies and identify areas where you can differentiate yourself to stand out in the market.

It is very important to note what your competitors are doing, whats their USP, Prices, targeting, Ad copies and all of their possible strategies.

A quick search on Google, Google Keyword Planner, Google Map or using Tools like SEMRush can help.

(Also check my indepth SEMRush Review)

Here are some tips for understanding your competitors while running Google Ads for dental services:

  1. Identify your competitors: Use Google search to identify the dental practices that are advertising in your area. Make a list of their names and websites.
  2. Analyze their ads: Look at the ads that your competitors are running. What are they promoting? What keywords are they using? Are their ads focused on specific services or treatments? (Note : Did you check my Competitor Analysis Google Ads Video?
  3. Examine their landing pages: Click on your competitors’ ads and examine the landing pages they are using. What is the message on their landing pages? What actions are they encouraging visitors to take? How is their website designed?
  4. Evaluate their budget: Use tools like SEMRush or Spyfu to estimate your competitors’ budgets and see how much they are spending on Google Ads.
  5. Differentiate yourself: Identify areas where you can differentiate yourself from your competitors. Do you offer unique services or treatments that your competitors don’t? Do you have better pricing or promotions? Use this information to create ads and landing pages that set you apart from the competition.

By understanding your competitors, you can create a more effective and targeted Google Ads campaign for your dental services. Keep analyzing their strategies and continuously optimize your campaigns to stay ahead of the competition.

What Campaigns you suggest for dentist?

For dentists, my recommendations will be to create following campaigns to target and generate new clients.

  • Local Google Map Search Ads
  • Call Campaigns
  • Re-targeting Campaigns (on Display Network)
  • Search Campaigns

You can also divide your budget for each campaign and run to see what works best.

Perfect Winning Ad for Dentist

Although I believe that since the intent of the user mind changes with every keyword, I believe the Ad or it’s variation should also be changed accordingly, But what’s a Winning Ad for a Dentist?

I believe a winning Ad for a Dentist Should Have

  • Targeted Headline
  • Phone Number ( I recommend Call Campaigns too otherwise have it in your AD)
  • Sitelink Extensions (For upselling other services or/and Authority Building)
  • Location Extension (Dental treatment requires physical visit, so a user needs to know or get an idea how far your closest location is to them.)
  • Deals/Price/Promotion Extension (This is a CTA which will increase sales)
  • Reviews (If you have reviews, do add).

Bidding Strategy for Dental Campaign

People are asking on Best Bidding strategies for dental services, my suggestions will be to

  • Try first week with Maximise Clicks
  • Second week with Manual CPC
  • Third week with Impression Share
  • and when you start getting conversions, Start focusing on Maximise Conversions.

Keyword Research and Planning

Sample Keywords for Dentists :

Since you want to get new clients you should choose keywords that relate to this such as: •

Generic Keywords.

  • dentist + city name
  • top dentist + city name/country name
  • emergency dentist
  • cosmetic dentist
  • walk-in dentist (if this is something you offer)
  • family dentist
  • dentist office
  • dental clinic
  • dental check up
  • dentist services

Near me Dentist Keywords

You can also target on near me keywords such as

  • dental services near me
  • teeth whitening near me
  • teeth cleaning near me
  • scaling near me
  • teeth polishing near me
  • dentist near me
  • orthodentist near me
  • affordable dentures

If you want more keywords, I will be happy to create a well structured Google Ads Campaign in less then $499 for you.

Negative Keywords for Dentists

Keywords which you do not want your ad to be shown. If they are being used with a combination of your target keywords and you do not want your dentist ad to appear on them, we have to add them into our Negative Keywords List.

Keyword Type :

Examples can be :

  • Free
  • Scam
  • Hack
  • Crack
  • Bargain
  • Clearance
  • Low stock
  • Career
  • Internship
  • Complain
  • Part Time.

Again, it can vary case to case, So I recommend to Get Your Campaign Setup Done by Us so we take care of it.

On Average, We use 100 to 200 Negative Keywords Over time for each client.

Show Local Search Ads in Google Map

Advertising on Google Maps is an effective approach to reach out to nearby clients. Specially in Service Industry and Local Business.

Now, As a dentist, your service requires a physical visit so it’s ideal that you have a presence on Google Map with your own Local Search Ad. I also recommend having a Google My Business Listing for Your Dental Clinic.

Landing Page for Dental :

A successful dental campaign on Google Ads requires not only well-crafted ads but also effective landing pages. Here are some examples of effective landing pages for dental campaigns:

Timing, Schedule and Other Important Tweaking for Dentist Ads

It’s important to understand when your user want’s to buy your product or service. For instance, emergency and near me campaigns can run for 18 to 24 hours or when your office is open and then their are some campaigns which only works well on specific hours and specific days.

You also need to work on your location, device bidding and other tweakings to get the maximum results out of your dental campaign.

Hire me for running dental campaign on Google Ads

Are you a dental professional looking to grow your business and reach more patients online? Running a dental campaign on Google Ads can be an effective way to achieve your goals.

As a certified Google Ads specialist + Google Partner, Me and my team can help you create and manage a successful dental campaign on Google Ads. I have experience working with dental practices and can help you target your ideal audience, choose the right keywords, and create compelling ad copy that converts.

My approach to running Google Ads campaigns is data-driven, and I use advanced analytics tools to monitor performance and optimize your campaigns for maximum results. Whether you’re looking to increase website traffic, generate leads, or promote a specific service or treatment, We can help you achieve your goals and grow your dental practice.

Don’t let your competition take all the online traffic and potential patients. Contact me today to discuss your dental campaign goals and how we can work together to achieve them.

Conclusion on Dentistry Search Ad Campaign PPC in 2024

In conclusion, running Google Ads can be an effective way for dental services to reach their target audience and increase their online visibility. By using specific targeting options, creating compelling ad copy, and optimizing campaigns over time, dental practices can improve their ROI and drive more qualified leads to their website. However, it is important to carefully manage ad spend and continuously monitor performance metrics to ensure that the campaign remains profitable. Overall, when executed properly, Google Ads can be a valuable tool for dental practices looking to attract new patients and grow their business.

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About the Author: Ali Raza

An Internet Entrepreneur who converts visitors into customers; A Google & Microsoft Advertising Professional with years of experience in Internet Marketing, Social Media and Blogging.


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