All posts in Google Ads

Updated September 2026: Yes, one Google Ads account can advertise more than one website. The important policy rule is that ads inside the same ad group must use the same display-URL domain. If you advertise Site A and Site B, separate those domains into different…

Getting your Google Ads account back on track after a suspension is just the beginning. To truly excel, focus on optimizing your campaigns for maximum return on ad spend (ROAS). Here are some actionable steps you can take: 1. Audit Your Campaigns Start with a…

Updated September 2026: Google Ads for real estate should be built around buyer/seller intent, listing quality, local geography, qualified-lead tracking and housing-ad policy. The old approach of combining Search, Display and broad demographic targeting is outdated—especially in the United States and Canada, where Google restricts…

Updated September 2026: Google’s Ads Transparency Center is a public database that lets you search advertisers and view ads they have served across Google platforms such as Search and YouTube. It is useful for competitor research, brand monitoring, advertiser verification checks and understanding who is…

Updated September 2026: A higher Google Ads click-through rate can be useful, but CTR is not the final business goal. The right objective is to attract more qualified clicks from users who are likely to convert. In 2026, that means improving search intent, responsive search…