All posts in Google Ads

Updated September 2026: Google Display advertising changed materially this year. Google is moving standalone Display campaigns into Demand Gen, where advertisers can access the Google Display Network (GDN) alongside YouTube, Discover, Gmail and Maps. If you are following an old “create a Display campaign and…

Updated September 2026: If your Google Ads account says Canceled, that does not automatically mean it is suspended. A canceled account can often be reactivated in a few steps if you have Admin access and the account is still eligible for reactivation. Quick answer: Go…

In the realm of digital marketing, the effectiveness of advertising is often determined not just by the quality of the ads themselves, but also by the quality of the landing pages they direct users to. A well-crafted landing page can significantly enhance the conversion rate…

Updated September 2026: Google Ads campaign types have changed substantially from older ‘12 campaign types’ lists. The main choices now revolve around Search, Performance Max, Demand Gen, Shopping/feed-based ecommerce, Video, App and local/pay-per-lead use cases. Display is also in transition: Google began allowing eligible Display…

In the rapidly evolving landscape of digital marketing, the need for innovative strategies that maximize return on investment (ROI) has never been more critical. Performance Max campaigns represent a significant advancement in Google Ads, allowing marketers to utilize Google’s machine learning capabilities to target users…