All posts in Google Ads

When a Google Ads search campaign tanks overnight, it’s usually not “Google being weird.” It’s almost always signal quality (conversion rate and event integrity) plus bidding feedback loops reacting to new inputs. In your case, performance was stellar—~€1.95 CPA with ~800% ROAS—until a mobile banner…

Short answer: In many countries you can run Google Ads for forex training/education, provided you keep the offer strictly educational and comply with Google’s Financial products and services policy. If you cross into promoting actual trading services (brokerage, exchanges, rolling spot forex/CFDs), certification and location-specific…

Multi‑location marketing fails for two reasons: (1) messy structures that hide which branch is driving results, and (2) over‑fragmentation that starves campaigns of data. After auditing dozens of fitness accounts, I recommend a structure that balances both: one campaign per location, ad groups by service,…

If you’re sitting at ~40% Search Impression Share (IS) and your client wants to dominate the market, you’re asking the right question: Can we push impression share higher without tanking lead quality or CPA? The short answer: yes—if you balance bidding, budget, ad rank, and…