Google Local Services Ads High CPA? How to Fix LSA Lead Quality Issues
Recently, I received an inquiry from someone running ads for a mid-sized pest control company with multiple locations. They were using Google Local Services Ads, also known as Google LSA, but their cost per action was extremely high. In fact, their LSA CPA was even…
Google Ads for Car Rental Business: How to Fix Poor Performance and Get More Bookings [LSA Ads]
If you run a car rental business and your Google Ads are underperforming, you are not alone. Recently, I reviewed a case from a medium-sized car rental business on an island in Greece. The company was still getting reservations and had a full season, but…
Best Performing Landing Page Structure for Local Service Google Ads (Electricians, Plumbers, Contractors)
If you’re running Google Ads for local service businesses like electricians, plumbers, HVAC, roofers, contractors, you already know the truth: Getting the click is easy.Getting the lead is the real game. And the #1 thing that decides whether you get leads or waste budget is…