Written by: Ali Raza
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📢 How to Improve Ad Relevance and Boost Ad Rank in Google Ads
If you’re running Google Search campaigns and feel like your ads aren’t getting enough exposure, there’s a good chance the problem lies with ad relevance. One of the most common goals advertisers have is: “I want my ads to show more often and in better…
Written by: Ali Raza
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📉 Karen’s Optimization Score Dropped — Here’s What Happened When She Accepted a Google Ads Recommendation
Karen runs a Google Search Ads campaign. Lately, she noticed a dip in performance — fewer clicks, lower impressions, and an overall drop in conversions. Curious, she checks the Optimization Score. To her surprise, it’s much lower than it was a month ago. So, what…
Written by: Ali Raza
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🎸 How a Guitar Brand Can Use Google Ads Optimization Score to Improve Performance
Imagine you’re the advertising director for a guitar manufacturing company, and your boss says: “We need better performance from our Google Search campaign — fix it.” Where do you start? One of the most powerful tools at your disposal is already built into your Google…
Written by: Ali Raza
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🤖 Why You Should Use Responsive Search Ads: 2 Key Benefits for Smarter Ad Performance
Running successful Google Search campaigns isn’t just about having a good offer — it’s about delivering the right message to the right person at the right time. That’s where Responsive Search Ads (RSAs) come in. Recently, a client asked: “We want to test different headline…
Written by: Ali Raza
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🔧 What Does a 75% Optimization Score Mean in Google Ads? Theo’s Case Explained
So, you’re reviewing your Google Ads dashboard and see a message like this: “Your Optimization Score is 75%” That’s exactly what happened to Theo — a business owner trying to get better results from his Google Search campaign. But what does that 75% actually mean?…
Written by: Ali Raza
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🧠The 3 Basic Components of a Google Search Ad: A Beginner’s Guide for Clients
If you’re new to running ads on Google, it can feel overwhelming — keywords, bidding, ad rank… where do you even start? Whether you’re a business owner or just getting your feet wet in digital marketing, it’s important to understand the core structure of a…