Written by: Ali Raza
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How to Run a Google Ads Campaign for Your Website (2026 Step‑by‑Step Guide)
1) Create/Access Your Google Ads Account Search “Google Ads”, click through, and choose Start now. Sign in with Gmail. If Google tries to push you into Smart/Express mode, switch to Expert/Standard. You’ll see the full dashboard (Campaigns, Ad groups, Ads, Keywords, Audiences, Settings). Why standard…
Written by: Ali Raza
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Manual CPC vs Target Impression Share (2026 Guide): Which Google Ads Bidding Strategy Wins for B2B?
TL;DR Why This Debate Still Matters in 2026 B2B search is crowded. If your competitors own the absolute top slot, your CTR, QS, and lead volume suffer—even with great ads. That’s why controlling visibility with Target Impression Share often outperforms Manual CPC, which offers control…
Written by: Ali Raza
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Effective Way to Structure a Google ads Campaign For a New Ecommerce Store (PMax → Search)
When you’re launching with a lean catalog, the fastest, least wasteful path is a two-stage system: Performance Max to discover winners, then Search to control cost & scale. It’s the same principle behind my ROI-positive builds and case studies. Table of Contents 1) Why PMax…
Written by: Ali Raza
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Google Ads Dropped After a Budget Increase? Recovery Guide (Change History, Ramp Plan, & Experiments)
If performance tanked right after you increased budget and applied support/auto suggestions, don’t keep tweaking live. Stabilize first: use Change History to revert risky edits, restore relevance (structure/ads/negatives), verify tracking, and ramp budget gradually. Test anything new via Drafts & Experiments. What usually goes wrong…
Written by: Ali Raza
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Google Ads What Went Wrong : Here’s the Fix: CTR, QS, SKAGs, & Negatives
If your broad campaign (A) is converting but your precise/product-name campaign (B) barely serves and pays huge CPCs, the culprit is usually low CTR, which crushes Quality Score and inflates CPC. Fix it by tightening structure, ad copy, and landing page relevance, plus negative keywords…
Written by: Ali Raza
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Manual CPC vs Max Conversions on Google Ads with High CPC Niches
Key Takeaways (TL;DR) Why Website-Selling Is Hard (and Still Worth It) The niche is extra competitive: many advertisers, overlapping keywords, and inconsistent intent. That pushes CPC up and punishes broad setups. The counter? Tight targeting + compounding relevance. See how we structure profitable accounts in…