In today’s competitive digital advertising landscape, achieving consistent results with Google Ads requires more than just basic campaign setup. Over the last year, we worked with an eCommerce brand to optimize their Google Ads strategy, refine their website, test multiple bidding tactics, and ultimately scale…

If you’re running app install campaigns on Google Ads and struggling to make them profitable — don’t worry, you’re not alone. In this article, I’ll break down a real user scenario and explain step‑by‑step what’s going wrong and how to fix it to get profitable…

If you’ve been running campaigns on Google Ads, you’ve probably wondered how to improve your ad rank. A higher ad rank doesn’t just improve your ad visibility, it also lowers your CPC (Cost-Per-Click) – meaning more results for less money! In this guide, I’ll break…

If your Google Ads cost per click (CPC) has suddenly increased—or even doubled—you’re not alone. Over the past few weeks, many advertisers (especially in fitness, eCommerce, and competitive niches) have noticed sharp CPC spikes for keywords like dumbbells, fitness equipment, and workout programs. The good…