Written by: Ali Raza
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Commercial Roofing Google Ads Not Converting? 10-Step Rescue Plan (2026)
Thirty days, plenty of clicks, no conversions — and a client who’s strictly commercial roofing. I see this a lot. The fix isn’t one trick; it’s a short sequence that restores volume, relevance, and trust. Below is my 10-step rescue plan you can apply today….
Written by: Ali Raza
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Inherited a Messy Google Ads Account? Do THIS to Fix It Fast (2026 Guide)
If you’ve inherited a sprawling Google Ads account—thousands of keywords, dozens per ad group, mixed goals—you don’t need a miracle. You need a phased, low-risk cleanup that turns noise into signal and signal into profit. Below is the exact framework we use when brands hire…
Written by: Ali Raza
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Google Merchant Center Suspension (Misrepresentation) → Full Recovery Case Study [2026]
GMC suspensions are tougher than ever. In this case study, I’ll show the exact audit → remediation → re-review path we used to recover a client’s Misrepresentation suspension and get the account approved & running again. Snapshot What triggers Misrepresentation (and how Google checks) Transparency…
Written by: Ali Raza
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Google Ads for Travel : Zero Bookings — Exact vs Broad, Funnels & Fixes
If your first‑month travel PPC leads are low‑intent, you don’t have a learning issue; you have an input issue. Start Exact/Phrase, qualify with ads + landing page, set retargeting, and only then test Broad + Smart Bidding with guardrails. 1) The $223 Problem: What Month…
Written by: Ali Raza
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Trustpilot on Landing Pages: Is $200/Month Worth It? (Real B2C Google Ads Results) / Bing Ads / Meta Ads
Trustpilot on Landing Pages: Is the $200/Month Worth It? Intro If you’re sending paid traffic to a page, small conversion lifts make a big difference. Trustpilot claims ~23% average improvement after adding their widget. In my B2C search campaigns (tCPA), I’ve typically seen 5–10% conversion…
Written by: Ali Raza
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Google Ads For eCommerce – Shopping vs PMax vs Search
Why Shopping & PMax Usually Beat Search (for ROAS) E-commerce catalogs are large and unpredictable—what you think will sell often isn’t what the market buys. Shopping (Standard/Smart) and Performance Max excel at: Practical takeaway: Launch Shopping and PMax first, let data reveal your winners (units…