Updated September 2026: SendPulse is no longer just an email marketing tool. It has evolved into a broader marketing platform that combines email, automation, CRM, chatbots, websites, pop-ups, web push, SMTP and online courses under one account.
Quick answer: SendPulse is a good fit if you want several marketing tools in one ecosystem and do not need the depth of a specialist enterprise platform. Its free email plan currently supports up to 500 subscribers and 15,000 emails, while paid plans scale by contacts/features. SendPulse also changed pricing for several products in March 2026, so older reviews can now be misleading.
SendPulse Review 2026: What Is It?
SendPulse is a multi-channel marketing platform. Its main tools currently include:
- Email marketing;
- Automation;
- CRM;
- Chatbots;
- Website/landing-page builder;
- Pop-ups;
- Web push notifications;
- SMTP/transactional email;
- Online course builder.
SendPulse Email Marketing
SendPulse’s email service includes:
- campaign builder;
- templates;
- segmentation;
- personalization;
- A/B testing;
- automation;
- sender management;
- analytics.
Free email plan
SendPulse currently lists a free email plan with:
- up to 500 subscribers;
- up to 15,000 emails;
- core email-marketing features.
Paid email plans include Standard, PRO and Enterprise tiers with higher limits and more advanced features.
Official reference: SendPulse pricing plan basics.
SendPulse Pricing in 2026
SendPulse changed pricing for several products starting March 2, 2026.
The platform uses separate pricing logic for different tools. For example:
- email pricing scales by contacts and plan tier;
- chatbot pricing scales by subscribers;
- CRM pricing depends heavily on users/features;
- website/pop-up pricing can depend on traffic/resources;
- SMTP pricing depends on message volume.
You can buy plans for individual tools or use SendPulse’s pricing builder to combine multiple tools.
Because the platform is modular, I would not quote one “SendPulse price” as if it applied to every customer.
Official reference: SendPulse 2026 pricing changes.
SendPulse CRM
SendPulse’s CRM can be useful for small teams that want lead/contact management connected to their email and automation stack.
The current free CRM tier includes:
- the account owner plus up to four invited users;
- up to two sales pipelines;
- up to two boards.
This makes SendPulse more interesting than a normal newsletter-only tool if you want marketing + basic sales pipeline management in one account.
SendPulse Chatbots
SendPulse also includes chatbot tools. The free/basic chatbot tier currently supports:
- up to 500 subscribers;
- up to 10,000 messages per month;
- up to three chatbots.
Paid plans increase subscriber limits and unlock more advanced capabilities.
Automation
Automation is one of the stronger reasons to use SendPulse rather than treating it as a basic broadcast email platform.
You can connect marketing events into automated flows, depending on the products/plans enabled in your account.
Typical use cases include:
- welcome sequences;
- lead nurturing;
- abandoned-cart style flows;
- CRM-triggered messages;
- course/student communication;
- chatbot-to-email workflows.
Website and Landing Page Builder
SendPulse includes a website builder for simple sites and landing pages.
This can be convenient for a campaign where you want email, CRM, automation and the page itself managed from one platform.
For a larger SEO-driven publication or highly customized ecommerce website, I would still prefer a dedicated CMS such as WordPress or a specialized ecommerce platform.
SMTP / Transactional Email
SendPulse also offers SMTP plans for transactional email.
The free SMTP/basic options currently include limited message volume and sending-rate restrictions, while paid plans can add:
- higher message volumes;
- dedicated IP options;
- higher hourly sending limits;
- more sending domains.
Online Course Builder
SendPulse has expanded into online course creation.
The free/basic course tier currently includes:
- up to 200 students;
- one academy;
- one course.
Paid plans support more students, academies and courses.
SendPulse Pros
- Multi-tool ecosystem: email, CRM, chatbots, websites and automation in one account.
- Useful free tiers: especially for small email lists and testing.
- Automation: more capable than a simple newsletter sender.
- Flexible pricing: you can buy individual tools rather than one massive enterprise package.
- Transactional + marketing email: useful for businesses needing both.
- Built-in CRM: avoids adding another tool for some small teams.
SendPulse Cons
- Complexity: because SendPulse now includes many products, pricing and feature limits can be harder to compare.
- Not best-of-breed in every category: a specialist CRM, email platform or website builder may offer deeper functionality.
- Modular pricing: adding multiple tools can make total cost harder to estimate from one headline price.
- Free-plan limits: useful for testing but small for growing businesses.
Who Should Use SendPulse?
Small businesses
Good when you need email, simple CRM and automation without stitching together many tools.
Agencies
Potentially useful for client funnels, email automation, chatbots and landing pages—provided account separation and permissions fit your workflow.
Course creators
The built-in course builder can reduce the need for another platform if your requirements are straightforward.
Ecommerce
Automation, CRM and messaging can be useful, but compare integrations and ecommerce depth with dedicated ecommerce-marketing tools before committing.
SendPulse vs Mailchimp
SendPulse is more interesting when you want a broad ecosystem covering email, CRM, chatbots and more.
Mailchimp remains a well-known email/marketing platform with its own automation, CRM-like and ecommerce features.
The better choice depends on:
- list size;
- automation depth;
- CRM needs;
- chatbot needs;
- integrations;
- total cost.
SendPulse vs Brevo
Brevo and SendPulse both compete in the “multi-channel marketing platform” space.
I would compare:
- email sending model;
- CRM depth;
- automation;
- transactional email;
- chatbot/channel support;
- contact pricing;
- required integrations.
Is SendPulse Legit?
Yes. SendPulse is an established marketing platform with active product documentation, support resources and ongoing product/pricing updates.
That does not mean every business should choose it. The question is whether its feature bundle matches your workflow better than using specialized tools.
SendPulse Free Plan FAQ
How many subscribers can I have for free?
The current free email plan supports up to 500 subscribers.
How many emails can I send?
The current free email plan includes up to 15,000 emails.
Does SendPulse have a CRM?
Yes. SendPulse includes a CRM with free and paid tiers.
Does SendPulse have chatbots?
Yes. The free/basic chatbot tier currently supports up to 500 subscribers and 10,000 messages per month.
Can I build a website with SendPulse?
Yes. SendPulse includes a website/landing-page builder with free/paid resource limits.
Does SendPulse have a free trial?
Some paid products also offer limited free trials. Check the current pricing screen before activating because trial duration and automatic renewal vary by tool.
Final Verdict
SendPulse is worth considering in 2026 if you want several marketing tools under one login. Its biggest advantage is breadth: email, automation, CRM, chatbots, websites, push, SMTP and courses can all live in the same ecosystem.
If you only need one highly advanced function—such as enterprise CRM or sophisticated ecommerce email automation—a specialist product may be better. But for small and mid-sized businesses wanting a flexible all-in-one stack, SendPulse remains a credible option.
