PPC/Paid Advertising Training Course
PPC Training Course outline is as follows :
Do You Know that Digital marketing (and customer service) are growing… Companies spent, on average, 25% of total marketing budgets on digital in 2014. But that figure is projected to jump to 75% within the next five years?
38% of companies will hire more digital marketing professionals in the coming year. But about half of those positions will be filled by temporary or contract help, not full-time employees.
PPC / Paid Advertising
- Introduction to PPC Networks.
- Introduction to Adwords – Introduction to Bing – Introduction to Facebook Ads.
- Difference between Facebook and Adwords Ads.
- Why PPC is Important?
- Understanding Different Campaign Types
- Understanding Different PPC Metrics
- Understanding Bidding Strategies
- Ad Extensions, Timing Schedules
Campaign Setup :
- How to Setup Campaign on Adwords?
- How to Setup Campaign on Bing?
- How to Setup Campaign on Facebook?
- Sample Campaign Type Structure
- Display Network
- Youtube Ads.
- Types of Ads For Facebook, Adwords and Bing
- How To Write Ads
- Ad Extensions
- Character Limit and other details.
- Importance of Competitor Analysis
- How to do Competitor Analysis?
- Stealing and understanding their data?
- Introduction to Quality Score
- Relation of Quality Score and CPC
- Adwords Quality Score
- Facebook Quality Score
- Bing Quality Score
- Introduction to Keyword Research
- Different Keyword Match Types
- Understanding Consumer Buying Cycle with Each Keyword
Landing Page :
- Introduction to Landing Pages
- Landing Pages Discussed
Facebook Special :
- Facebook Ad types
- Facebook Ad Goals
- Building Custom Audience
- Understanding Demographic, behaviours and interests
- How To Do Special event targeting?
- Power Ads
- Introduction to Bidding Strategies
- Bidding Strategies for devices, languages, locations, timings and keywords.
- What is A/B Testing?
- How to do A/B testing to determine what is working best for your business?
- Landing Page A/B Testing Samples
- Email Marketing A/B Testing Samples
- Banner Advertising A/B Testing Samples
- Different tools which can help you with Conversion Optimization, A/B Testing and how you can record user Behavior on your website.
- Importance of Web Analytics
- Different tools for Web Analytics
- How to Install it on your website/Landing page?
- How to Setup Conversion Tracking On Facebook?
- How to Setup Conversion Tracking On Bing?
- How to Setup Conversion Tracking On Adwords?
- How to Setup Conversion Tracking Using a Custom Analytics Software?
Auditing & Re-Marketing
- How to do FULL Audit of PPC Campaign?
- How to do Re-Marketing?
- What is E-commerce?
- PPC for shopping websites
- Complete Guide to Making Money Online via Clickbank and Adwords.
1 Particular Case Study – Explaining all the implementation of what we did.
Price & Signup
Price : Rs.15000/-
Duration : 3 Months – Last Date is 10th July to Apply
Online certificates will be provided which can be viewed from Google Partner Company Website
You will also be given Access to my Premium DM Group.
The good thing is that you can join this seo training course from lahore, karachi, islamabad or anywhere from Pakistan, India, USA because it’s online based/