Written by: Ali Raza
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📉 Karen’s Optimization Score Dropped — Here’s What Happened When She Accepted a Google Ads Recommendation
Karen runs a Google Search Ads campaign. Lately, she noticed a dip in performance — fewer clicks, lower impressions, and an overall drop in conversions. Curious, she checks the Optimization Score. To her surprise, it’s much lower than it was a month ago. So, what…
Written by: Ali Raza
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🤖 Why You Should Use Responsive Search Ads: 2 Key Benefits for Smarter Ad Performance
Running successful Google Search campaigns isn’t just about having a good offer — it’s about delivering the right message to the right person at the right time. That’s where Responsive Search Ads (RSAs) come in. Recently, a client asked: “We want to test different headline…
Written by: Ali Raza
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🔧 What Does a 75% Optimization Score Mean in Google Ads? Theo’s Case Explained
So, you’re reviewing your Google Ads dashboard and see a message like this: “Your Optimization Score is 75%” That’s exactly what happened to Theo — a business owner trying to get better results from his Google Search campaign. But what does that 75% actually mean?…
Written by: Ali Raza
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🧠The 3 Basic Components of a Google Search Ad: A Beginner’s Guide for Clients
If you’re new to running ads on Google, it can feel overwhelming — keywords, bidding, ad rank… where do you even start? Whether you’re a business owner or just getting your feet wet in digital marketing, it’s important to understand the core structure of a…
Written by: Ali Raza
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💰 How Much Do You Really Pay in Google Ads Auctions? Jim’s $5 Bid Example Explained
Many advertisers think that if you bid $5 in Google Ads, you’ll be charged $5 per click. But that’s not how it works. Let’s break down a common question: “Jim has created a Google Search ad with a bid of $5. Two other advertisers in…
Written by: Ali Raza
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🚀 How Google Ads Helps Small Businesses Maximize Conversions on a Tight Budget
Running a small business with a limited budget is challenging — especially when you’re trying to generate leads or sales online. Every dollar matters. That’s why smart marketers rely on Google Ads to make the most of their ad spend. In this article, I’ll share…