Written by: Ali Raza
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🧪 How to Test Broad Match Keywords Successfully in Google Ads (Without Wasting Budget)
Broad match keywords often get a bad reputation for being too “loose” or unpredictable. But with the right method in place, they can drive high-quality traffic and uncover new converting search terms you never thought of. The key is testing broad match correctly — especially…
Written by: Ali Raza
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đź“Š How to Predict the Impact of Google Ads Recommendations on Your Optimization Score
When managing Google Search campaigns, one of the most valuable (yet overlooked) tools is the Recommendations tab. It not only shows areas for improvement but also gives you a score — the Optimization Score — that reflects how well your campaigns are set up to…
Written by: Ali Raza
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🧩 How Google Ads Assets Help Users Get What They Want from Search
In the fast-paced world of digital marketing, capturing user attention on the Google Search results page is everything. You have just a few seconds to show people why your ad is worth clicking. That’s where Google Ads Assets come in (formerly known as “ad extensions”)….
Written by: Ali Raza
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📉 Karen’s Optimization Score Dropped — Here’s What Happened When She Accepted a Google Ads Recommendation
Karen runs a Google Search Ads campaign. Lately, she noticed a dip in performance — fewer clicks, lower impressions, and an overall drop in conversions. Curious, she checks the Optimization Score. To her surprise, it’s much lower than it was a month ago. So, what…
Written by: Ali Raza
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🤖 Why You Should Use Responsive Search Ads: 2 Key Benefits for Smarter Ad Performance
Running successful Google Search campaigns isn’t just about having a good offer — it’s about delivering the right message to the right person at the right time. That’s where Responsive Search Ads (RSAs) come in. Recently, a client asked: “We want to test different headline…
Written by: Ali Raza
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🔧 What Does a 75% Optimization Score Mean in Google Ads? Theo’s Case Explained
So, you’re reviewing your Google Ads dashboard and see a message like this: “Your Optimization Score is 75%” That’s exactly what happened to Theo — a business owner trying to get better results from his Google Search campaign. But what does that 75% actually mean?…