Written by: Ali Raza
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Google Ads Audit for Website Design Services: How to Fix Low Quality Score, Broad Match Waste, and Landing Page Conversion Issues
Running Google Ads for website design services can be very profitable, but it can also become expensive very quickly if the campaign is not structured properly. Recently, I reviewed a Google Ads account for a website design agency based in the UK. At first glance,…
Written by: Ali Raza
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How to Track Phone Call Conversions Accurately in Google Ads Without Guesswork
If your business gets leads over the phone, then one of the biggest mistakes you can make in Google Ads is to count every phone number click as a real lead. And this is exactly where many advertisers get stuck. They set up Google Tag…
Written by: Ali Raza
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Google Ads Budget Increase Without Relearning: How to Scale a Winning Campaign Safely
One of the hardest things in Google Ads is not launching a new campaign. It is knowing what to do when a campaign is already working. That sounds strange, but experienced advertisers understand this problem very well. When a campaign is underperforming, you naturally want…
Written by: Ali Raza
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Fewer Keywords in Google Ads: Is It a Better Strategy for More Conversions?
One of the most common beliefs in Google Ads is that more keywords will give you more reach, more clicks, and eventually more conversions. But in reality, that is not always true. In fact, for many advertisers, especially service businesses with limited budgets, using fewer…
Written by: Ali Raza
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Google Ads PMAX vs Search Campaign: Which One Should You Scale First in 2026? 🚀✅
One of the most common questions advertisers ask me is this: “I started running Google Ads around two weeks ago. I have one Performance Max campaign and one Search campaign. I am spending money, but I am only breaking even. What should I do to…
Written by: Ali Raza
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Google Ads for Car Rental Business: How to Fix Poor Performance and Get More Bookings [LSA Ads]
If you run a car rental business and your Google Ads are underperforming, you are not alone. Recently, I reviewed a case from a medium-sized car rental business on an island in Greece. The company was still getting reservations and had a full season, but…