Written by: Ali Raza
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How to Duplicate a Google Ads Campaign in 2026 (Without Losing Settings)
Updated September 2026: Google Ads still lets you duplicate a campaign directly from the campaign table. This is useful when you want to reuse a proven structure, but you need to know what does—and does not—come across with the copy. Quick answer: Go to Campaigns…
Written by: Ali Raza
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Facebook Ads vs Google Ads in 2026: Which Platform Should You Use?
Updated September 2026: The old answer—“Google is for intent, Facebook is for awareness”—is too simplistic. Both platforms now use heavy automation, first-party data, creative signals and conversion modeling. The better choice depends on how demand is created, how quickly customers decide, whether people search for…
Written by: Ali Raza
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Google Ads Assets (Extensions) 2026: Types, Setup & Best Practices
Updated September 2026: Google Ads now calls what used to be ‘ad extensions’ assets. Assets include sitelinks, callouts, images, phone numbers, locations, business information and other content that can make a Search ad more useful and prominent. What Are Google Ads Assets? Assets are pieces…
Written by: Ali Raza
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Target CPA Calculator for Google Ads (2026): Set a Profitable tCPA
Updated September 2026: Target CPA is useful only when the number you enter makes economic sense. The biggest mistake is choosing a low tCPA because it “looks efficient” and then starving the campaign of conversion volume. Quick answer: For lead generation, start with your maximum…
Written by: Ali Raza
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Google Ads for Dentists (2026): PPC Strategy for More Dental Leads
Updated September 2026: The strongest Google Ads strategy for dentists is built around high-intent local Search, accurate conversion tracking, service-specific landing pages and careful handling of health-related audience data. I’ve consolidated the older dental PPC and dental-keyword articles into this single guide so this URL…
Written by: Ali Raza
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Google Ads for Lawyers (2026): PPC Strategy for Law Firms & Attorneys
Updated September 2026: Google Ads can still be one of the highest-intent acquisition channels for law firms, but legal PPC is expensive and unforgiving. The winning strategy is no longer “bid on lawyer keywords and send traffic to the homepage.” I structure legal campaigns around…