Written by: Ali Raza
Posted on:
đź“Š How to Predict the Impact of Google Ads Recommendations on Your Optimization Score
When managing Google Search campaigns, one of the most valuable (yet overlooked) tools is the Recommendations tab. It not only shows areas for improvement but also gives you a score — the Optimization Score — that reflects how well your campaigns are set up to…
Written by: Ali Raza
Posted on:
🧩 How Google Ads Assets Help Users Get What They Want from Search
In the fast-paced world of digital marketing, capturing user attention on the Google Search results page is everything. You have just a few seconds to show people why your ad is worth clicking. That’s where Google Ads Assets come in (formerly known as “ad extensions”)….
Written by: Ali Raza
Posted on:
📢 How to Improve Ad Relevance and Boost Ad Rank in Google Ads
If you’re running Google Search campaigns and feel like your ads aren’t getting enough exposure, there’s a good chance the problem lies with ad relevance. One of the most common goals advertisers have is: “I want my ads to show more often and in better…
Written by: Ali Raza
Posted on:
📉 Karen’s Optimization Score Dropped — Here’s What Happened When She Accepted a Google Ads Recommendation
Karen runs a Google Search Ads campaign. Lately, she noticed a dip in performance — fewer clicks, lower impressions, and an overall drop in conversions. Curious, she checks the Optimization Score. To her surprise, it’s much lower than it was a month ago. So, what…
Written by: Ali Raza
Posted on:
🎸 How a Guitar Brand Can Use Google Ads Optimization Score to Improve Performance
Imagine you’re the advertising director for a guitar manufacturing company, and your boss says: “We need better performance from our Google Search campaign — fix it.” Where do you start? One of the most powerful tools at your disposal is already built into your Google…
Written by: Ali Raza
Posted on:
🤖 Why You Should Use Responsive Search Ads: 2 Key Benefits for Smarter Ad Performance
Running successful Google Search campaigns isn’t just about having a good offer — it’s about delivering the right message to the right person at the right time. That’s where Responsive Search Ads (RSAs) come in. Recently, a client asked: “We want to test different headline…