If you’re running Google Ads campaigns (or planning to), you might have seen the dreaded notification: “Advertiser Verification required”. It can feel confusing, frustrating and – at worst – cause your ads to stop running. In this post I’ll walk you through a real‑world case…

When it comes to generating leads with Google Ads, structure is everything. In 2025, outdated tactics like SKAGs (Single Keyword Ad Groups) are slowly being phased out in favor of smarter, more strategic approaches. In this guide, I’m breaking down how I personally structure high-converting…

Have you been running Google Ads for your e-commerce store and still seeing no sales or conversions — even after weeks of spending?You’re not alone. Many business owners face this same frustration, especially when Meta (Facebook) or Pinterest Ads seem to work better while Google…

Running YouTube ads through Google Ads is one of the most effective ways to increase brand awareness, drive video views, and generate conversions. In this tutorial, I’ll walk you step-by-step through the process of setting up a YouTube video ad campaign inside Google Ads. 🎯…