A lot of people start YouTube channels because they think they have a video idea and they end up uploading a video in portrait mode, then they leave their channels for a year. You might also see your friends, colleagues, and relatives’ YouTube channels that have random two or three cat videos.
It doesn’t cost you any money or something to start a YouTube channel, which is why anyone can start it. The interesting part is that not everyone succeeds in running a YouTube channel, which makes this topic mesmerising. People start YouTube channels all the time, but not everyone knows how to start a YouTube channel the right way.
My idea is to help guide people on starting a YouTube channel. It’s true that I don’t have a YouTube channel with hundreds of thousands of subscribers, but being a digital marketer, I know the key essentials of making a fortune on YouTube. I have analyzed a lot of brands that pay close attention to their video content.
In this article, you’ll learn:
- The secret of starting a successful YouTube channel
- What makes a YouTube channel prominent
- The key to success on YouTube
- Why people quit YouTube channels
So the whole point of this article is to make sure that you know the basics of starting a YouTube channel so that you don’t get frustrated at some point and quit it. It hurts when people spend 6 months creating dozens of videos and end up quitting for some reason.
Key Elements before starting a Youtube Channel
Here are three key elements everyone should know before starting a YouTube channel:
Enjoying the Video Creation
Many of you might not be very comfortable with the camera or they don’t like the idea of coming in front of the camera. If you don’t like to make videos and you’re forcing yourself to like it or pretending it to like it, you’ll quit it at some point because you’ll feel burned out.
The key essential to starting making videos is the enjoyment in the process of making videos. If you don’t enjoy making videos, you won’t succeed in it. If you’re starting a YouTube channel to get rich or famous, you’ll lose at some point because it’s not how it works. Every successful person on YouTube started his/her channel because they enjoyed making such videos.
You don’t have to know everything about videos or YouTube, people learn along the way and evolve with time. The only question you should ask yourself is that whether or not you enjoy making videos, then comes the other things, which you’ll read in the next two points.
Choosing the Right Type of Video
A lot of people are camera-shy and they don’t get started with videos because they don’t want to come in front of the camera. What they should realise is that they can still make videos on YouTube without coming in front of the camera.
Nowadays, many YouTube channels upload videos that are based on screen-recording, presentations, and voiceovers. If you know what type of videos you want to know, then there are many ways to do it. You don’t have to make vlogs if you enjoy making educational videos.
It’s always better to appear in front of the camera because it allows us to connect with the audience on a different level, but voiceovers and presentations could also do the job if you know what type of videos you’re good at.
Channel Niche Selection
YouTube channel’s niche is similar to a blog or website niche. You must choose your channel’s niche carefully because if you don’t enjoy that niche, you won’t be able to continue making videos in that area. The key to success on YouTube is consistency, and if you won’t enjoy the niche, you’ll stop making videos, which won’t take your channel anywhere.
Many starters get stuck at this point when they are asked to choose a channel’s niche. The best way is to find out that what type of content they consume the most on YouTube. If they consume and enjoy travel vlogs or home vlogs, then they should try that out. If they enjoy a certain type of educational videos, they could also teach people online.
You don’t have to make this complicated; analyze your situation calmly and figure out what you enjoy making. Don’t hesitate to try out different types of videos and niches. See what works best for you. Most of the starters already know before start making that what they want to create. So channel’s niche plays a vital role in your YouTube channel’s success, therefore, don’t pick up a niche you don’t enjoy.
Starting a YouTube channel doesn’t seem a difficult job but the technicality of it makes it an important task. Hundreds of thousands of people start YouTube every day but the majority of them don’t stick around after 6 months or so.
One of the biggest reasons why people quit YouTube is that they don’t enjoy the type of content they make, and therefore, they quit the whole thing.
You should know this about starting a YouTube channel that you should make videos that give you happiness, not headaches.
If you’re starting a YouTube channel, make sure to leave your comment underneath this article and tell me about your channel. If you have a YouTube channel, I’d like to know more about that as well.
Does this article make any difference in your YouTube understanding?
Let me know in the comments section.