All posts in Google Ads

Why Shopping & PMax Usually Beat Search (for ROAS) E-commerce catalogs are large and unpredictable—what you think will sell often isn’t what the market buys. Shopping (Standard/Smart) and Performance Max excel at: Practical takeaway: Launch Shopping and PMax first, let data reveal your winners (units…

If you’re a licensed insurance agent operating across several states and your Google Ads show Limited, Restricted, or barely spend — you don’t need more budgets; you need the right structure and compliance. In this guide, I’ll show you the exact framework we use to…

Why Google Ads Works for Local Tax Prep When tax season hits, prospects search with urgency and local intent (“tax preparer near me”, “1099 tax help”). With a tight structure, you can capture that intent and convert reliably—even on a $500/month budget. The Foundation: Landing…

1) The Local Lead Gen Math 2) Step 1: Search Terms → Negative Keywords How to do it (weekly in Month 1): 3) Step 2: Match Types & When to Use Broad 4) Step 3: Conversion Tracking That Guides Bids 5) Step 4: Ad Assets…

AI has made search broader—and messier. If you’re a small, niche service business, you might see half your leads asking for apps or tools you don’t provide. Add in $200 CPC spikes and the math stops working. In this guide, I’ll show you how to…