Worried about how much you should SEO optimize your articles? If you’re a blogger or affiliate marketer, then you must be optimizing every single article you post on your blog. There is nothing wrong with SEO optimizing your articles to rank better in search engines. However, if you go overboard with anything, it always has some negative effects.
The problem is that the majority of SEO-related content is teaching people to go after long-tail keywords or find the best keyword research tool. How would people know how much SEO optimization is okay?
If you have been wanting to know whether or not you are doing the articles SEO the right way, then this article could help a lot.
So I’m taking this opportunity to highlight a few questions that every blogger and digital marketer should ask themselves.
Are you over-doing your articles’ SEO?
You should study your SEO strategy and compare it with other bloggers and digital marketers. If you feel that you’re going overboard with your optimization, then you need to fix that. What I mean by over-doing your articles’ SEO is that maybe you’re focusing a lot on the keywords or trying to run after every keyword you come across in your industry. You can’t chase dozens of keywords at the same time, not to mention for the same site.
I’ve seen bloggers try to optimize articles too much and end up over-doing their SEO by stuffing copy with keywords. What happens is that you end up adding the keyword unnaturally, meaning, you add it up where it doesn’t even make sense.
So avoid over-doing your SEO. The entire focus should be on the quality of the content as well as solving the readers’ problem rather than attracting the search engine bots.
Are you spending too much time on SEO?
Some bloggers and marketers spend too much time on optimizing their articles. Keyword research and on-page SEO are essential parts of the SEO process, but spending too much time on these things can hold you back. Maybe, your competitors don’t spend that much of time on the keyword research and on-page SEO, which is why they end up posting more articles than you.
You can agree or disagree, if you post more articles with good research, you end up ranking more articles as compared to doing an extensive amount of research and posting fewer articles. All I’m saying is that don’t post articles without doing due keyword research and resources hunting but don’t let these things paralyze you from actually posting articles. What I believe is that every article’s scenario is different, you never know what article of yours would rank better than the other ones.
Reading : Best SEO Practices for Beginners
Are you focusing on the wrong audience?
If you don’t know who exactly you should be reaching out to from the audience standpoint, it means you’re reaching out to the wrong audience. The right audience should be your target audience instead. How would you know whether or not you’re reaching out to the right or wrong audience? Well, there is no rocket science required for this. All you need to see the statistics and reports. If your audience is clicking, engaging, and converting, then it shows that you have figured this out and you are reaching to the right audience.
But in many cases, people focus on the wrong audience. Therefore, they don’t see any conversion and lead generation even after putting out high-quality content on their blogs. Furthermore, you can reshuffle your content plan, meaning, align the products according to your audience, meaning, choosing the products you like and your audience is likely to love as well. If you keep promoting the products that you even don’t use, how your audience is going to pay attention to that. Moreover, you can’t be confident about the product if you don’t know it.
Are you targeting the high-competition keywords?
One of the mistakes many blogging starters do is that they find keywords with huge volume and high-competition. As a result, they either don’t see any traffic coming to their website or they can’t get their sites ranked on the first few pages of search engines. Therefore, they end up frustrated and quit at some point.
What they need to do instead is go after the low-competition keywords and try to rank for those keywords. Don’t try to copy others’ keywords. A lot of people use SEMrush to spy on the competitors so that they could get the keywords of their competitors and start targeting those keywords. Perhaps because they know that those keywords attract people. What I would suggest is that keep an eye on the competitors’ keywords, but never chase their keywords. What you can do is find the new, relevant keywords to target. Use Ubersuggest to analyze the keywords for free.
Are you completely ignoring the image optimization?
Maybe, your emphasis is on the keywords, copy, and other elements of the on-page and off-page SEO, and you have completely ignored the images. Images are a vital source of attraction, traction, and attention on the websites.
Furthermore, image optimization is an essential step in the process. You might wonder how you can do image optimization. Here’s the answer: take care of the meta tags such as titles, descriptions, and keyword while uploading images. Try adding your main keyword in at least one of the image’s title, description, and keyword. It creates relevance between the keyword, page, and images when the images give a similar signal as a copy of the page.
Are you not aware of the importance of internal links on the website?
If you have been ignoring internal linking, then you’re making a mistake. Have you noticed that I always interlink my articles here at Aliraza.co wherever it’s possible? The reason I interlink my articles on this blog is that I know the importance of it. What internal linking does is that it engages search engine bots as well as visitors so that stay longer on your website.
The more they stay on the site, the better the impact on the search engine. Furthermore, internal linking helps reduce the bounce rate of the website visitors because they go from one page of the website to another page of the same website through an internal link.
I shared six things you must ponder on while doing your articles’ SEO.
Maybe, you’d be able to fix a small SEO mistake that is hurting your overall site’s SEO.
Let me know if you find a single thing that caught your attention while reading this article.
What else would you suggest on how much we should optimize articles?