How to Make Money on Instagram? – [A Complete Guide]

(Last Updated On: June 21, 2018)

Let’s admit that you want to know how to make money on Instagram, that’s why you clicked on this blog post. It’s good. A lot of you might have a little bit of idea of money making online because the majority of this blog readership are either interested in digital marketing, SEO and blogging or they’re business owners who advertise through Facebook Ads or Google Adwords.

I must say that the way social media is evolving, the opportunities to marketing and scaling the businesses are growing.

Have you ever wondered about Instagram?

Do you know a lot of people get paid for uploading on Instagram?

Well, you may have joined Instagram back in 2014 and ever since you open the account and post a selfie once or twice a week. Let me tell you, that’s not what it takes. You have to understand the Instagram game in order to reach the point where you stand out, or in other words, you start to look authoritative among the people who are following you.

The user base at Instagram has quickly doubled or even tripled, and has crossed the mark of 700 million users.

instagram monthly active users

Pretty impressive data, isn’t it?

Since you’re here and seem interested in knowing about money making on Instagram. So I’ll dig deeper and try to elaborate the Instagram money making with the best of my abilities.

In this blog post, you’ll learn:

  • How Instagram works?
  • How people make money on Instagram?
  • How you can start it today?
  • What it takes to make money on Instagram
  • Who pays money to the Instagrammers?

Let’s get started with Step by Step Process of  How To Make Money on Instagram

Step #1: Define your Instagram Personality – Very Important if you want to make money on instagram

build your personality

It all begins from here. You must know yourself. The Instagram personality means what you want to create, share, and deliver. You shouldn’t be posting cat pictures if you run a cars rental business. Similarly, it does count in all other fields as well. You must clarify:

  • Who you are
  • What you want
  • Who you want to reach out
  • What you can do for the audience

At this stage, you must clarify your ambition and passion in order to proceed. If you set things right at this point, a lot of things will go down right for you.

Let’s take an example:

If you’re a food blogger, your Instagram photos must reflect that. From your Instagram handle to each and every photo, the idea of food blogging must reflect from it. Your Instagram shouldn’t be telling about the TV series that you’re watching these days. Instead, it should tell what foods you’re interested in, what fruits you’re eating these days, and what you’ve got in the grocery, maybe.

If you want to take something out of the first step, it’s sticking to your thing on Instagram and don’t getting distracted by the other things. Consider it the first and the foremost rule of money making on Instagram. Because it plays a vital role in becoming an authority.

Ivan Ivanov, at Business2Community.com, In his article on, How to Build a Brand Personality That Resonates on Instagram? mentioned key points on this, which deserves a visit.

Step #2: Build a Connection with the Audience

building relation with your audience and visitors

Once you start pushing the content on Instagram, you’ll start to see the traction. It won’t mean that you would get to build the loyal audience instantaneously but rather it might take some time to reach to that position.

What you need to do if you want to learn on how to make money on instagram is that you need to start building the connection with the audience and to do that, you’ll need to plan this out. You must do following things:

a) – Create a Routine:

Show up every day or on a schedule would be a huge deal. You must make your audience develop the habit of showing up at the scheduled time or on a specific date. It depends on the creator, though.

b) – Train to Interact:

You can also develop the habit of engaging with you. Ask questions in your Instagram posts or in the caption and encourage them to answer in the comments. Use the Instagram videos as well for this sort of interaction.

c) – Give more than you ask:

You must be on the giving side, whether you’re sharing an inspirational quote from your favorite author or sharing a lesson from your personal experience. Make sure the content you’re pushing out there is worth consuming. You must give more than you ask.

The connection building is crucial to your Instagram success. It goes deep into everything. For instance, if you have a strong connection with your audience and you post something, a lot of followers like it, comment on it, and diehard fans might repost it or mention you on social media etc.

Stephen, in his article, Secret to Connecting With Your Audience, shared his experiences on how he connected with his audience and how it gave him huge benefits.

You might not know the power of the connection with the audience. It begins with the delivery of value and just becomes a reality when you build a habit of giving them away and you never stop doing it. When someone does that, the audience forgets to ignore them. They just fall in love with the individual or brand that continuously delivers the content that they love.

Related : Beginners Guide To Making Money Online

Step #3: Strategize Your Content Plan

developing content marketing writing strategy

At step 3, for learning on how to make money from instagram you need to understand the inside game of the Instagram platform. Strategizing the content plan means that you need to build a strategy of your Instagram plan. You don’t get everything right on day 1. It takes time. The awareness does the job. If you’re reading, it means you’re being aware of a lot of things regarding using the Instagram.

Let’s come to the Instagram content plan. Before getting deeper into this, don’t let go of first two points because they’re still relevant in the content plan. Don’t forget who you’re creating the content for and be generous towards the followers.

Four important pillars for content plan for making money on instagram:


The images you would create to share or the photos you take to share with the Instagram audience will be a huge impact. This is the reason they’re connected with you. Make sure you keep on improving the quality.


Instagram does have a 60-second video option. You can always leverage the video in your Instagram growth. It could be crucial to your content plan’s success.

P.S. Make Sure You Need to Buy a Good & Cheap Vlogging Camera, if you don’t have one.

Live streaming:

The live stream has become a huge trend on social media. And interestingly, it’s rapidly growing. You can always use this for the better. Instagram offers 60-min live streaming session and surely you can live go live again once the you get disconnected after 60 minutes.


The hashtags might seem underrated but they’re not. In fact, these are one of the most important parts of the content on Instagram. Just like Twitter and other social networks, Instagram hashtags are massively important in your Instagram growth.

Now, strategizing the content plan means how you use the content pillars of Instagram. In order to build a content plan for Instagram, you need to figure out following things:

  • What to Post: This defines what type of images or videos you want to post. You can definitely test out different types such as quotes, photos, videos etc. In the end, you must have a clear doorway on what to post on Instagram.
  • When to Publish: The timing and frequency matter as well. A lot of Instagammers know when their audience opens the Instagram, for example, 5 pm or 9 pm, so they post at a specific time. How much and how often you publish content on Instagram have a role in your Instagram growth and success. If you post a picture taken from a DSLR and edited in Adobe Photoshop once a week and if you take picture smartly through your iPhone and use some editing app to make it look good and post three pictures each day, you’ll have a huge difference in the result.
  • What to Offer: This means you must know what you need to get. A lot of brands on Instagram display their products in the pictures and write the detail in the caption like website URL to explain that where people can buy this product from. Moreover, YouTubers put their videos link in the profile bio and tell in the caption that link is in the profile. The point is, being an Instagrammer, you must know what to ask for, what you need to do, or what you need to offer.

Related : How To Make Money on Fiverr? 

Step 4: Explore the Monetisation and Making Money Online on Instagram Opportunities


The monetization opportunities are more than we think. In fact, the most of the Instagrammers even don’t know their Instagram account’s worth. Whereas, some of the Instagram influencers with the similar size of audience charge money for posting a single picture. We don’t go into how much they charge because everyone has a different pricing and offering. Brands and influencers negotiate and agree upon the point where things become feasible for both the parties.

The process won’t look difficult when you would reach to this point because before reaching to this point, you would have seen a lot of experiences which would have made you more aware than ever. It doesn’t mean you would only charge for posting pictures or might be able to work with brands when you would have 100k subscribers. In fact, you might end up working with a brand when you reach 1k subscriber. It depends on what you offer and how you present and engage with the brands. It comes to down to the step #1 and #2 which say about developing your Instagram personality and then engaging with the audience. Of course, if a brand sees that you have 5000 followers on Instagram and your content is relatable to their brand and you’re getting over 1000 like on every picture and 100+ unique comments, then you may seem to appeal some of the brands out there.

Here are some of the monetization ways:

Sponsored posts is a popular way of monetizing your Instagram. There is no certain amount whatsoever. Different influencers charge different amount of money. It could be $200 to $5000 per post. It depends on the deal and understanding between the brand and the influencer. A lot of influencers post sponsored content for a specific time period and then delete it. One of the best practices of monetizing Instagram is the use of a #sponsored hashtag in the sponsored content. So that it clarifies that it’s a sponsored content and the creator is paid for the promotion. A lot of Instagram influencers meet the brands through services like Famebit and BrandBacker and easily monetize their Instagram accounts via branded content.

In a survey of 5,000 influencers, around 42% said they charged $200 to $400 per post – Just imagine, how much the brands and companies are willing to pay, if you have an audience.

Related : How To Make Money with ClickBank?

Selling Your Merchandise

Merchandise selling is another way of monetization your Instagram. This seems a whole lot difficult than getting sponsored deals for branded content but the Instagrammers don’t always have to do their merchandize themselves. There are services now that could handle your merchandize on demand and you can sit back and relax. Check out Printful and Zazzle.

Becoming an Affiliate

affiliate marketing

The third option for making money on instagram is becoming an affiliate of instagram network. If you don’t go for either one of those that mentioned above, then affiliate marketing comes next. You’re probably aware of affiliate marketing. It’s a process of promoting someone else’s product and get paid commission based on the successful transaction. Try out ShareaSaleClickBank or you can even join Amazon Affiliate network(s) for finding the right brands. I have used amazon actively on my article about Best 4K Monitors in the market, where i discuss on key aspects of choosing the 4k curved monitor with in depth analysis and comparison.

If you are completely new to affiliate marketing, you can checkout my guide on Affiliate marketing for beginners.

Here’s an example, see how Kristyn from GlamourZine promote those over the knee boots?

Kristyn from GlamourZine

Promote Your Instagram Videos to Your Youtube Audience

If you start building a good following on your youtube, then you can promote your instagram videos to your Youtube audience and can generate additional income, my vlogging guide is being extremely helpful if you just started your vlogging and video career.

Market your Airbnb, houses and properties on Instagram

Promote your existing services or products or business on instagram with videos

If you have any running business or planning to run any business, Instagram can be a great way to promote it.

Post your travelling pictures around the world on instagram and start your travel consulting business

5 Ways to Market Your Travel Consulting Business on Instagram.


Without a doubt, there are countless stories of people who are making a lot of money on instagram using various techniques.

As reported by Neil Patel, Theresa Nguyen was a struggling girl who was trying to make money online, As per the report, she shares drool worthy videos of her homemade slime on her Instagram account that get hundreds of thousands of views.

Just check her instagram account picture,

instagrammer with million followers

At the time of writing this article, she is having more than 1.1 million followers to her instagram account, but what’s more even interesting is that, as per Time.com, She is earning an average of $3000 per month, not bad for a 14 year old child.

Helpful Guides For Making Money on Instagram :

Checkout the following helpful guides, in case if you want to learn more on how to make money on instagram.



We should understand that Instagram is growing at an awesome speed, specially after Mack Zuckerberg  & Facebook acquired it,

Money making on Instagram isn’t the hardest thing to do.

If you don’t have the patience, you won’t succeed.

I tried my best to teach you on How To Make Money On Instagram


The best way to succeed on Instagram is to LOVE WHAT YOU DO.

LOVE for your work should reflect at step 01.

Remember, consider it as your investment and asset. And Investment, doesn’t necessarily means Money, it can be your time, research and knowledge.

If you do it for money, you might leave it at some point. Try to do it for PASSION.

It’s business. The brands want to work with Instagrammers who have influence and authority and those things come with a big followership, or at least, through an engaged community. So if you’re just trying to increase Instagram followers, you might not succeed, if you don’t have a connection with your followers.

Go build a strong relation with your followers.

Share what they like. Create what they want to see.

Then, you’ll start to see the engagement and the community will start to grow.

Once this starts to happen, you’ll know that you’re on the verge of getting an opportunity.

I encourage you not to wait and start take an action on one of the instagram money making strategies!

What did you learn about money making on Instagram?

Share that in three lines in the comments below!

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Ali Raza

An Internet Entrepreneur who converts visitors into customers; A Google & Microsoft Advertising Professional with years of experience in Internet Marketing, Social Media and Blogging.

Click Here to Leave a Comment Below 26 comments
Shahzad Hassan - April 11, 2017

Very informative and descriptive piece of write. Keep it up!

Gagan Kamboj - April 13, 2017

Reading about insta marketing on internet for a while but i have to say that this is the best informative article among all i read.

Learned new things about insta marketing.

Thanks for sharing sir :)

Clay Smith - April 23, 2017

Hi there Ali,

Finally decided to leave a comment in your blog after a lot of stalking, lol.

Let’s be honest. This post was so helpful to me because lately, I’m trying to increase followers on my Instagram.

I read something before but this post has so much knowledge to grab from.

Thanks a lot for that.

Waiting to see the next post from you.


Clay Smith.

    Ali Raza - April 27, 2017

    Your’s welcome and glad to see you here and doing an awesome comment. Thanks for commenting, stay blessed! :)

Vivek Kairi - June 8, 2017

Never thought Insta is also a option. One of the best and informative article. Looking forward to become Rich soon :p

Syeda Rehana - February 8, 2018

Informative article I ever have read. Thank you for Sharing such value info about Insta Marketing. I am a big Fan of you.

vaibhav patel - March 26, 2018

This post was so helpful to me because lately, I’m trying to increase followers on my Instagram. Thanks for sharing this article it`s great information.

Naveen - March 28, 2018

Making money online now is possible by Blog, affiliate marketing etc but generating by Instagram is the new working trick. Thanks for sharing it.

Shameem - March 30, 2018

Great post Ali! I like how you broke up the content here. Thanks for sharing this amazing post, I have bookmarked it for future references

Astro Joseph - March 30, 2018

Never really knew there are quite a lot of ways to make money from Instagram. Thanks for sharing. Really helpful guide to increase insta followers.

    Ali Raza - April 2, 2018

    Your’s welcome, glad to know i was of any help to you for your instagram journey, best wishes.

akash - May 15, 2018

Yeah you are right Ali, Now a days Instagram is way where many people expanding their business or the way to earn money because it was an platform to grow up.

Anwar Ali - June 10, 2018

Wow, Really Amazing Article. I am a big fan of your Blog. Always try to read every post

bharat veer - June 14, 2018

Very nice post Ali. Its really helpful for me. Thank You

Suwash Singh - June 22, 2018

Great Article Ali
First of all thanks for sharing this awesome post. Its really helpful for me Thank You


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