“A year ago, I wrote my guide on how to start video marketing, and the article went very well. However, things have changed with the evolution of vlogging. It seems like vlogging has made a great impact on the video marketing strategies. In this article, You’re about to learn a lot on What is Vlogging and How to Start Vlogging.”
- 0.1 What is Vlogging?
- 0.2 3 Essentials of Vlogging
- 0.3 Video Editing Software and Vlog Camera Recommendations:
- 1 The 4-Step Process that will help you on how to start your vlogging career:
What is Vlogging?
Vlogging or Video blogging is a process of sharing life, event, or story in the video format through the internet. The term vlogging started becoming popular in 2010, especially along with the growth of video sharing site YouTube.
Yes its true, you will find almost majority of vloggers on youtube and thats due to the immense popularity of Youtube as the world’s largest video search engine. If you plan to have your presence there or want to start your own youtube channel, do read my 10 Youtube tips for video marketing.
Just have a look at the growth of video ad investment among brands and agencies and where it’s predicted to go:
There is no guidebook or rule to filming and recording a vlog. Almost 5 years back, people used to vlog through handycams or cybershots during their vacation trips. Over the course of time, vlogging evolved as the social media became popular. People started taking vlogging seriously in 2013-14. Nowadays, YouTube is the primary channel for almost all of the vloggers. However, Dailymotion and Facebook are also huge video platforms, but YouTube has the major portion of the attention.
The interesting thing about vlogging is that there is no certain rule whatsoever. You can go creative and do whatever you want as long as it doesn’t violate the video platform’s rule and regulations. You can vlog during hanging out with family and friends or you can film the whole travel to another country or you can record the footage of cooking at home. The idea is that you share something interesting with the viewers and if the viewers like your content, your vlogs get popularity and you grow as a vlogger.
There are certain things every vlogging starters must know:
3 Essentials of Vlogging
Video Editing Software and Vlog Camera Recommendations:
The 4-Step Process that will help you on how to start your vlogging career:
Define Your Vlogging Purpose
It will become a whole lot easier when you sit down for a while before starting your vlogging career and think about your vlogging purpose for a second. You can pointlessly start vlogging too if you want to, but if there is a strategy that you believe in might help you stay persistent and committed to it.
You don’t need a hardcore vlogging purpose which you have to find from an entrepreneurship book or you should spend next 6 months finding your vlogging purpose — not at all.
It’s very simple. Think about vlogging as a medium of communication. You will be recording casual videos while doing stuff and sharing with the rest of the world. There has to be a cause or message attached to your whole campaign. Not only will it make your vlogs standout, but it will also make an impact on the viewers when they come to know about your mission.
Don’t worry if you’re unable to find a specific vlogging purpose. It could be anything from trying out vlogging medium of communication to stepping out of the comfort zone.
Determine Your Vlogging Style
You might come across a lot of debate on vlogging style. Different vloggers adopt different vlogging styles. Before getting into vlogging style, let me tell you one thing clearly. Every vlogging style will be acceptable if you’re comfortable in doing it. People will always advice to change things up and you may want to try out things other vloggers do, but at the end of the day, you would require originality to stay put. So vlogging style means how you shoot the vlog. Some vloggers are family vloggers, they film with their kids, spouse, or other family members, some of them vlog while they’re out of home, a lot of vloggers vlog while they commute to work or home, and you may also find vloggers who shoot whatever they’re up to either they’re shopping, traveling, or working at office.
Similarly, most of the vloggers shoot vlogs themselves, but 1 out of 100 might have a camera man around them to record their vlogs. The same goes with the cameras; you may find a lot of vloggers using Canon G7X and some of them might be using a DSLR. You would also find vloggers who shoot with their phones. Furthermore, the language does matter. A lot of vloggers opt to vlog in English language, whereas a vast majority goes with the native language.
In other words, you have to find your unique style and voice to get started and even succeed in vlogging.
Build an Uploading Schedule
At step three, it’s quite important to understand that people really care about the upload timing. When you start vlogging on a regular basis, try developing a schedule of uploading. In fact, keep your viewers and subscribers informed about your upload timing. So that they could tune in to your YouTube channel or Facebook page to watch your vlogs.
It totally depends on your schedule, work routine, and suitable timing. But whatever time you choose to upload the vlogs, stick to it.
If you really want to crush it, then vlog on a consistent basis. You would only succeed if you vlog consistently, and you can only vlog consistently, if you really enjoy vlogging. So it comes down to your passion for vlogging. If you feel vlogging isn’t for you, you would quit it, anyway. But if you start enjoying the process of vlogging, then the consistency of uploading the vlogs would be one of the major success pillars.
You may or may not have heard about the term of daily vlogging. A lot of vloggers vlog every single day and they upload every day. It does require passion, commitment, and hard work to do that. If you try out vlogging for 4 months and then you disappear for next 2 months, you would eventually waste your 4 months of hard work.
You would be better off if you develop a schedule and stick to it. Your focus must be creating quality content rather than sticking to your schedule. Because once you achieve uploading on the schedule, the next milestone would be how consistently you upload.
The Narrative Building
One of the most important parts of a vlog is the narrative. It is the whole story that your vlog revolves around. If you’re going to cook breakfast, and you’re showing the grocery shopping in the morning, and then you end up making the breakfast on the camera. It’s up to you how you film those different processes in order to make it interesting for the audience.
In fact, to make the vlog interesting, it’s important to keep the audience informed about whatever you’re going to do. It will include your camera talk, music in the background, the scene selection, and finally concluding the story with an end result.
You’ll learn the narrative building along the way, especially when you make 30 to 50 vlogs and keep on following top vloggers around the world. The process of doing the vlogs will teach you a lot.
How You Can Monetize and Earn Through Vlogging?
Thats one of the most important question which maybe moving around in your mind. There is no harm in thinking about it since we do everything to eventually make money, if not now then sometime ahead in future.
However my advise at the beginning will be to forget income and focus on building some audience and subscribers, money will eventually come soon.
Recommended : Here’s the EXACT Working Method of Earning on Youtube
You can earn from literally hundred methods ranging from Adsense, video testimonials, reviews, brands or even event sponsorships but don’t put too much focus on this and instead focus on how you can make things work in vlogging industry. It’s not a one day job, you need to take time and have some consistency to make things work.
Conclusion on What is Vlogging & How to Start Vlogging
Vlogging is a great way of telling stories and documenting your life in the video format. One of the core reasons for a lot of vloggers is that they want to document their lives so that they could watch it in the future.
Remember that one of the important thing in vlogging is your originality. It’s not something you want to fake it or you have to be fancy just because you’re on the camera.
Vlogging is also becoming more and more important for content marketers, digital marketers and companies willing to invest online.
People often like vlogs because they’re raw, rough, and casual. Of course, things like editing skills and cinematic sequences in shooting are the beauty of filming a video, but it doesn’t mean that vlogging is something you need to change yourself for.
What did you learn about vlogging today?
Let us know in the comments below.