You might have considered learning on how to start a Youtube Channel at some point in your life, keeping in mind, the ever growing popularity of Youtube and the stastics of youtube shows how it reached to the 2nd most visited website on earth and how it has changed the life of million of vloggers and youtubers.
But there are many more reasons to it beside statistics, such as there are a number of companies who are investing more and more in video content. Some have already built their presence on youtube while some are building yet.
If anyone tells you it’s too late to start a YouTube channel now, ignore them, because it’s never too late. By 2021, it’s estimated that 82 percent of all internet traffic will be for video. And if you think that sounds unrealistic, consider that it accounted for 73 percent of traffic in 2016.
If you start your Youtube journey today, You’ll also be engaged with a massive audience. There are more than 1.57 billion monthly active YouTube users around the world, with 30 million daily active users. Besides this, I have also already explained a number of reasons on why you should build a Youtube Channel.
Now let’s move on how we can start a Youtube Channel.
- 1 How to Start a Youtube Channel in 2019 :
- 1.1 Identify Your Niche :
- 1.2 Understand Your Audience & Visitors
- 1.3 Look at Your Competitors :
- 1.4 Create a New Account on Google :
- 1.5 Create Your NEW Channel :
- 1.6 Creating a Custom YouTube URL
- 1.7 Editing Background and Sections on Your Channel Page :
- 1.8 Channel Settings
- 1.9 Now Goto About section
- 1.10 Youtube Studio :
- 1.11 Verify Your Youtube Channel
- 1.12 How to Upload Videos
- 1.13 Invest in Youtube Ads
- 2 Best Practises for a Youtube Channel :
- 2.1 Equipment
- 2.2 Create a production schedule
- 2.3 Start optimizing and ranking
- 2.4 Spend money on buying good editing softwares
- 2.5 Importance of video titles for channel
- 2.6 Stay Consistent
- 2.7 Making Money with Youtube Channel
- 2.8 Keep on Analyzing, Testing and Improving
- 2.9 FAQ
- 2.10 Recommended Readings
- 2.11 Conclusion and Wrapping it Up :
How to Start a Youtube Channel in 2019 :
Starting a Youtube Channel is fairly easy and Important. I will guide you further with how you can do it quickly and easily. The below process is a detailed explanation of creating a personal & business youtube channel.
Identify Your Niche :
First thing first, Identifying your niche is very important. What’s your primary niche is going to be? What kind of videos you are going to share? because if you don’t enjoy that niche, you won’t be able to continue making videos in that area.
Understand Your Audience & Visitors
For making videos and designing your Youtube channel, it is an important aspect to understand your actual visitors and work accordingly. A lot of business owners might be able to reach out new prospects and audience through videos. Think this way, maybe your competitors have no idea what the video marketing is, they might be hanging out on Twitter and Facebook only – you could jump to YouTube and start putting out video marketing content and reach out to the new faces.
Remember, that you should also create content that’s aimed at your target demographic of your business.
Look at Your Competitors :
Your competitors are your best teachers, learn why they are successful. Learn their strategies, find out their mistakes, work on them, so you make sure that people have a reason to opt for you. Figure out what your competitors are doing, and find a way to differentiate yourself.
Create a New Account on Google :
Once you are done with understanding the aspects of channel, now it’s turn to create your own Google Account. (You can skip this step if you already have a Google Account).
Visit : www.google.com
Once you click the sign in button, you will be redirected to Google Account Creation Setup
Note : You can skip this step if you already have a Google Account. However if you do not have a Google account, the above process just takes 5 minutes.
Create Your NEW Channel :
It’s time to create your own new Channel, which is fairly easy process.
Move on to Youtube.com and sign in with your Google Account.
Once you are signed in click on your profile icon :
Once you click the my channel, Youtube will open the create a channel page :
You write down your first and last name and click on create a channel page. Once you click the create channel page, you will be assigned a specific channel url.
Creating a Custom YouTube URL
It’s always good to have a custom Youtube Channel rather then a long one. By default, you will get a URL like :
“https://www.YouTube.com/user/bllahablaaaahhhhhhahaha-9” which is not only too big but also difficult to remember by an ordinary user, even it will be difficult to remember for you too.
So If you want a custom URL for your channel which can also be a big help if you want to start branding yourself or your company.
For instance, my Youtube Channel URL is :
This is much better and easier for remember as compared to the above mentioned big url. You can also name your channel based on your company name, personal name, domain or blog name or anything you feel like will suit your niche and will be easier to remember by your visitors. After It can be done by reaching the YouTube settings page. Click here for step by step instructions by Google.
Editing Background and Sections on Your Channel Page :
Select customise channel
Here you can add Channel Art and Sections in Your Video. You can also modify or add your profile picture here.
If you don’t happen to be a great designer, Youtube has a number of great assortment of tools to get you started Friendly reminder: YouTube recommends uploading your cover photo at 2560 x 1440 pixels with a maximum file size of 4MB.
Once you are done with adding channel art and video sections (in case if you want to make it now). Now move on to Channel settings.
Click settings button and you will see a channel settings popup just like below :
Make any amendments or changes if you want.
Now Goto About section
Here you can fill details such as channel description and complete your profile.
Youtube Studio :
It’s in beta mode but it has several features which can benefit you.
For example, I can see the progress of my last 30 days here, I can see my subscribers, channel and video analytics. This is still in beta so there is still much to roll out.
Verify Your Youtube Channel
All you have to do is head down to YouTube features while logged in into your account and click verify.
How to Upload Videos
Once you are done with all this stuff, you can move to uploading videos. Click the camera button.
Youtube has given you two options; either to go live or upload a video.
You can select either of one to start uploading/recording video on Youtube.
Invest in Youtube Ads
Investing and taking your business to next level on Youtube with Google Ads is the way to go.
Investing into YouTube Advertisements is something serious for every business as more and more brands trying to go Digital.
Youtube ads presents you with various options to target such as targeting a specific age group, gender, interest, or location or more metrics.
Best Practises for a Youtube Channel :
Once your youtube channel is ready, there are certain set of best practises which i recommend to everyone.
Having a good equipment will help you with being professional. A good vlogging camera, microphone, editing softwares will give your positive impression towards your audience.
Create a production schedule
I know, everyone can’t upload multiple videos daily, or somtimes it’s difficult to upload video every day. If you look at Popular Youtubers, they don’t
Focus on Increasing Your Subscribers Count :
Learn from your mistake : Your first video will never be perfect, but consider it as your start and remember, practise makes the man perfect.
Start optimizing and ranking
What’s the purpose of uploading a video which doesn’t get any views, ratings or engagement? Once you upload a video, there are certain elements which needs to be optimised to get prominent results. Follow my guide on how to rank and optimise youtube videos to learn how you can efficiently rank a Youtube channel & videos.
Spend money on buying good editing softwares
I also suggest people to spend good bucks on buying good editing softwares which can give them competitive edge over their competitors. Imagine a situation where visitors only prefer to watch your videos over your competitors on the same topic just because your videos are more professional?.
Importance of video titles for channel
The titles have so much impact on your channel that i had to create a specific category to let you know that your titles are much much important to your channel. Make them short, precise to the point professionally with your targeted keyword in it.
Just like with any other thing, consistency is important to maintain a good youtube channel. You need to be consistent with whatever strategy you have designed for your channel to stay competitive.
Making Money with Youtube Channel
Once you have a good number of videos uploaded, a perfect background and a good number of subscribers and watch minutes, it’s the right time to start earning with youtube. Checkout my guide on How to Make money with Youtube.
Keep on Analyzing, Testing and Improving
Like with any other business tool, A good Youtube Channel should be a part of your serious business strategy. Keep on analysing, testing and improving with your channel. YouTube Analytics can do the wonders for you in optimising Youtube Videos.
Conclusion and Wrapping it Up :
Like anything, it takes hard work to create a successful YouTube channel. The above mentioned points are usually the basic settings that you should go through in order to start a YouTube channel.
I know it’s all going to take a lot of work and effort from your side specially at the start, you may see a lot of issues in setting up a good youtube channel, but once you understand the core elements and learn how you can exactly edit and upload videos, it won’t take much of your time in rolling then.
Have any more questions about setting up your YouTube channel?
What did you learn about starting a Youtube Channel from this article?